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September 4, 2013
By: TOM BRANNA
Editor
The fastest growing segment of today’s cosmeceuticals market focuses on beauty products that contain active ingredients that exhibit therapeutic effects on the skin. In response to the consumer sensorial demand, Shin-Etsu Silicones of America (SESA: A US subsidiary of Shin-Etsu Chemical Co. Ltd., Japan) recently premiered a diverse yet interrelated set of advanced, multi-functional cosmetic silicone system. According to the company, SESA’s new generation of cosmetic silicone formulations work alone and collectively to deliver synergistic sensory, stability and functionality benefits based on their application for a wide variety of cosmetic products. Key products in the cosmetic silicone system include: KSG-016F, a silicone gel said to deliver an enhanced smooth and silky feel, broadening formulation capability with a wide variety of sensory benefits; to KSG-360Z, a three-dimensional emulsifying elastomer gel with silicone and alkyl branching, swollen in silicone and organic emollient agents to provide a smooth-skin feel that can be used to produce unique water-in-silicone and water in-oil products. In addition, there is KSP-411, where an excellent absorption capability of oils have been added to the KSP series’ hybrid silicone powders that combine the soft feeling of silicone rubber core, and the smooth feeling of silicone resin shell. This unique hybrid combination achieves a superior “soft-focus” effect, said the company. According to SESA’s North America marketing manager Eric Bishop, the KSP series delivers a unique combination of the softness of rubber with the smoothness and spreadability of resin to maximize both transmittance and haze for the best look. “Combining the right formulation of these multifunctional ingredients delivers additional benefits such as thickening, formulation stabilization, sebum control, actives delivery, etc.,” Bishop said. “The end result is a range of pleasant skin feel such as light, fresh, smooth, silky,” added SESA’s cosmetics marketing manager An-Li Kuo. “Most importantly, for today’s personal care market it provides every age group with options in formulation to achieve a soft focus, natural look that blurs skin defects such as wrinkles, fine lines and blemishes.” More info: www.shinetsusilicones.com
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